15. INFLUENCE OF MUSIC VIDEOS ON THE BEHAVIOURAL PATTERNS OF STUDENTS OF GOVERNMENT SECONDARY SCHOOL JAMA’A, ZARIA KADUNA STATE
Ogakason, Rasheed Oshoke -Department of Theatre and Performing Arts
Ahmadu Bello University, Zaria, Kaduna State, Nigeria
07038392580 – 07054847775
Young people are easily fascinated and influenced by what they view on the screen, especially contents that do not conform to the expected behavioural norms of the society. This paper sets out to establish the influence of music videos on the behavioural patterns of students of Government Secondary School, Jama’a, Zaria, Kaduna State. The study objectives are to examine the level of students’ exposure to viewing music videos, identify the type of music video contents viewed by secondary school students and determine the influence of music videos on the behavioural patterns of secondary school students. The theoretical framework deployed for this study is the social learning theory by Albert Bandura (1977) that postulates that there is a clear connection between what is seen on the screen and what is enacted in real life through learning. The study is a survey research. The instrument used to elicit data for this research was questionnaire. The targeted population is students of Government Secondary School, Jama’a in Zaria, Kaduna State, with a sample size of 332 respondents. Findings of this study revealed that viewing music videos is predominant among secondary school students in Zaria and they watch music videos daily. It also discovered that secondary school students prefer watching hip-hop music videos more frequently than other music categories which expose them to certain contents that are alien to the norms of the Nigerian society. Furthermore, the study established that exposure to viewing unsupervised and unrestricted music videos which portray contents that are unsuitable for young minds have negative influence on their behavioural patterns. The study recommends that parents and guardians should be active in monitoring and scrutinizing the type of music videos viewed by children, especially hip-hop music.
Keywords: Influence, Music, Behavioural Patterns, Students, School.